Club news
Written by: Joe
Lewes FC Women will unveil new shirts for their pre-season matches sponsored by Sussex-based feminist pop artist Charlotte Colbert this weekend.
Pop singer Kate Nash was spotted modelling the shirt ahead of Sunday’s friendly game with MK Dons at the Dripping Pan.
The new ‘See Us As We Are’ shirts will debut during Sunday’s match.
They will feature Colbert’s totemic eye motif, adapted to Lewes FC club colours across the front, and the message ‘See Us As We Are’ on the back.
Lewes FC’s ‘See Us As We Are’ campaign asks that football stops seeing female players as simply ‘small men’ and provides them with kits and boots that fit and support the female form.
This includes:
• Physiological and nutrition support and training regimes based on women’s bodies, not data from the men’s game.
• Period tracking to achieve a competitive edge on the pitch
• Equal priority to resources, which Lewes FC naturally champion!
The initiative also invites the football industry to recognise the differences in culture and values between men’s and women’s football, and to not just try to squeeze women’s football into the broken mould of the men’s game.
Join the movement, become an owner
‘See Us As We Are’ asks for the time, space and freedom to allow women’s football to develop according to its own emerging characteristics. Those who believe that we can do women’s football differently are encouraged to join our movement and become owners of Lewes FC.
This is part of an ownership drive to double our club owners from 2,500 to 5,000. In dong so, we can affect more change and make women’s football – and football in general – a better sport for all. Because no other club is highlighting this stuff.
Sign up at lewesfc.com/eye.
Charlotte commented: “I’m so happy to be able to support Lewes FC – a club that is community-owned. It’s really inspiring.
“My work is often about utopias and narratives, and how we can envisage positive alternative futures for ourselves. Lewes FC with its ground-breaking work on gender equality for players, its catering to different demographics at the home ground, and its human-centred footballing strategy, is actively enacting the changes it advocates for.

“The eye on the shirt symbolises visibility and positive dreams.”
Fans will get a first look at the pre-season shirt during Lewes Pride this weekend at the Dripping Pan. Our women’s team will play in the redesigned kit against MK Dons on Sunday, kick off at 2pm.
Fans can still buy discounted tickets for the game at £6 per adult. U16s get in for free.